Jessica Ressler recently shared a worst case scenario in 'Westchester Magazine'
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General Guidelines for New York Law Firm Websites
Under Rule 7.1(h), at least one attorney or law firm’s name, telephone number and location of the principal law office is required on all advertisements, including websites. As a practical matter the name of the law firm and the office address should be in the footer of the home page and each interior page on the website.
Additionally, according to Rule 7.1(f), the home page of the attorney’s website that is used to advertise or market the services of the attorney shall be labeled with the phrase, “Attorney Advertising.”
If the attorney provides a discussion area on their website, they should be careful to avoid creating an expectation that an attorney-client relationship has been created. It is generally a good idea to state on the website that submitting a case evaluation form does not create an attorney-client relationship.